Hyundai: Find Your 7
With TV today being a multi-screen experience, we knew promoting the new 7-passenger Hyundai Santa Fe during the Super Bowl would take more than a 30-second spot. So we extended its story to the second screen in a completely fun, social, and magical way.
AWARDS:
ADDY, IAB MIXX
UX: Assembling Your Team
LANDING PAGE | Connect with Facebook and build your dream team for a chance to score 7 Super Bowl tickets.
MAGIC ALGORITHM | Our custom engine analyzed the profiles of your Facebook friends to find teammates based on 7 personality types.
TEAM CONFIG | This was your chance to make some player trades.
TEAM NAME | Every awesome team needs an equally awesome name.
VIDEO RENDER | Our server-side rendering generated a custom video for you in just seconds.
UX: Dynamically Generated Trailer
A fully custom video showed the Santa Fe racing across the U.S. to assemble your team—dynamically incorporating friends' hometowns, activities, and interests. All rendered on mobile.
