Welcome to Castle Rock
Castle Rock is a psychological horror-mystery series on Hulu, based on Stephen King's twisted multiverse. At the center of our campaign was a dynamically shifting social voice, which grew more dreadful and malevolent with each episode, in real time with the show’s narrative.
Pre-Season Trailer
All our social content evolved (unsettlingly) in personality and tone, including a pair of promos we cut. This one went out ahead of premiere.
In-Season Trailer
A few episodes in, things took a turn for the macabre. We cut this version using the same exact script—identical words, two different vibes—all with in-house resources.