Toyota Venza: Appetite for Life
Car advertising is a feature-driven category, always about pampering the driver. So for the new Venza crossover, we shifted our thinking: “How can one vehicle help a community at large?"
We invited famous foodie Andrew Zimmern on a Southern road trip for good in his Venza to help communities hit hard by disaster. What followed was an original, 20-episode web series that was picked up by press all across the South.
The Official Trailer
The Show Intro
Episodes
A couple fun examples from the 20 episodes we produced.
And the series website, where fans could enjoy all the episodes and other interactive goodness.
(Like the Toyota Venza.)