HEAD OF CREATIVE / SOCIAL-FIRST, AI-forward LEADER / new york city
Great creative
builds relationships.
And vice versa.
Attention, affinity, and actual business results. That’s the job.
on my mind
Whether it’s people or prompts, it all comes down to communication.
creative recognition
50+
Including Cannes Lions, One Show, and Effie.
creatives led
40+
In a single department.
new business + incremental
$30M+
Helped win with cross-functional teams.
MY CREATIVE PHILOSOPHY
Art + Science +
Mischief.
A love of craft. An obsession with human behavior (and the data behind it). And the playful curiosity to see what happens when we color outside the lines.
spot the photographer (me)
Selected work
A few things I’ve helped make happen.
Jimmy John’s
Bring Back My Kickin’ Ranch
Fan comments fueled an original pop-punk song celebrating the return of a cult favorite.
various clients
Organic Social Hits
From Ford to Jolly Rancher and beyond. Content that earned its way into your feed.
chase
All the Way Home
A quartet of brand films that turn a transactional category into a story of human connection.
behind the scenes
Hi, I’m Brian.
I’ve spent 20 years building brands and growing teams at places like Leo Burnett, Saatchi, Innocean, Huge, and VaynerMedia, most recently leading a department of 40+ creatives. Writer by training, art director by practice, social- and digital-obsessed from the start. I’m way too into music, photography, LEGO, and the syntax of things.