Shure

Shure has been making pro audio gear for decades. Everyone from Michael Jackson, to Paul McCartney, to Lady Gaga has used the brand's gear.

We developed this global brand campaign to introduce the world to Shure's new line of consumer products. Despite our A-list talent, it was a satisfyingly scrappy project: I did everything from scripting, to writing social posts, to retouching Adam's 'hawk.