Emotional Care Package
The Handmaid's Tale is not easy to binge. It's dark, brutal, and depressing. To help lower fans' blood pressure during Season 2, we delivered care packages from the Handmaids' Resistance. Its contents helped people cope with the stress of watching, with some Easter eggs thrown in for good measure.
Inside, a message from the Resistance.
A stone for your stress.
A pillow for your profanities.
And...
activities...
for...
all...
your...
anxiety.
Sisters’ Response
Hundreds of fans, influencers, and celebs received the kits (including Mindy Kaling, Reese Witherspoon, Chrissy Teigen, Kerry Washington, and the show's cast). Of them, more than 50% helped spread the word on social.
