The Walking Dead Chop Shop
To get a young zombie-obsessed generation engaged with Hyundai, we teamed up with The Walking Dead to create the world's first car configurator centered around post-apocalypse survival.
AWARDS:
One Show, Effie, Webby, Cannes Lions (shortlist), SXSW Interactive (finalist), ADDY, IAC, IAB MIXX, A-List Hollywood
Nearly 300k app downloads across iOS and Android.
People spent 5 minutes, on average, during their first app session. 60% of users returned to build a second vehicle. And Hyundai saw a 150% traffic increase to .com in just three months.
Over 109 sextillion ways to survive.
When you combine three Hyundai models with over 700 parts across 20 vehicle zones, the result is a ridiculous number of combinations that required my buddy in the finance department to figure out.
From screen to show floor.
Fans all across the globe built and submitted more than 80,000 grisly designs for a chance to have their actual vehicle brought to life at New York Comic Con.
Survival Talk
Amidst all the TV, print, radio, social media, and online banners we deployed, a series of more lighthearted preroll videos helped get people into the zombie survival mindset. Here's the supercut.