SK-II: The Journey VR
SK-II, a P&G luxury skincare brand, was founded in 1980 when Japanese researchers discovered the secret to youthful skin in the most unexpected of places: a sake brewery. A magical, mystical tale perfect for the immersive world of VR.
AWARDS:
Webby (honoree)
HOW TO INTERACT
Desktop: Click & drag to change view
Mobile: Open in YouTube app
Production Notes
One of my favorite parts of this project was combining animation with live action to tell a more dynamic story than one format alone. We also had the challenge of featuring Wallace Huo, a Taiwanese actor and SK-II influencer. He had to be scripted into the film, but in a way that still let other characters take center stage. So we sent him on his own journey of discovery, right next to viewers at home.
(Produced for the Chinese market. Translation below.)
In Plain English.
WALLACE HUO (V.O.)
They say the world is full of secrets. Some are hidden right in plain sight... appearing when you least expect it. The one we're about to discover could change your destiny.
Many years ago, a group of researchers embarked on an epic journey. A quest to find eternal youth. Their curiosity led them down many paths. But it was chance, and chance alone, that led them right to this very door.
Inside this sake brewery, something extraordinary was happening. It wasn't obvious at first. But then they noticed it. The workers' hands looked remarkably smooth and young. But their faces, wrinkled and weathered, revealed their true age. Something powerful was in the yeast. The constant exposure had made their hands immune to the effects of time.
For years, the scientists sought to uncover this elusive and miraculous secret. They conducted extensive research, examining many different strains of yeast. Scrutinizing every detail along the way. Then one day, like nothing short of a miracle, they found it. The secret to crystal-clear skin.
The miracle known today as Pitera.
They say the world is full of secrets. Whether or not they remain hidden... depends on how perceptive you are.
Teaser Video
Again, translated:
(TITLE) “The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” – Marcel Proust
(V.O.) Pay very close attention. Because this is no ordinary tale. And this is no ordinary place. A great secret was once discovered here. Hidden right in plain sight. Do you see it? We’ve been getting closer and closer this whole time. This is where the secret to youth was unlocked. And we’d like to invite you on our journey.
(END CARD) Experience The Journey. Coming this Fall.