The Big Adventures of
Hyundai Hank
At the time, every brand was trying to partner with the latest Vine influencer. So instead, we created our own. At just 8" tall and modeled after Hyundai's marketing director, David Matathia, Hyundai Hank quickly became our go-to guy for touting vehicle features in a low-cost, unpretentious way. We produced each episode in-house (via StoryLab) and practically, through old-school stop-motion. So much fun.
AWARDS:
OC ADDY | "Animation or Special Effects" and "Branded Content :60 or Less"
Goodbye, Hyundai Hank
When we found out Hyundai Hank—er, David Matathia—was leaving Hyundai for a new gig, we knew we had to send our client off with a special final episode. Running time: way longer than six seconds.